Ania Klimiuk

Making the Most of Your Plan

Healthcare is expensive and confusing and for many employees, making smart choices may feel a little daunting.  ALEX,® which is a platform employers use to provide benefits decision support and communication during open enrollment, wanted to add content that would support employees year round.

Making the Most of Your Plan is a series of engaging & memorable healthcare consumerism videos on the ALEX platform providing education around concepts people would otherwise put off learning about and helping drive them towards smarter choices.

role on the project:
Art Direction/Illustration
category:
Video Series
Some surprises are great, some surprises are ...terrible.

ALEX uses unexpected humor to grab user's attention.

Navigating your HSA can feel like a game show

The Wheel of Non-Qualified Expenses reminds viewers that even though HSA rules are actually pretty simple, it's a good idea to check the list of qualified expenses.

CREATIVE TEAM:

script/direction
Megan Manley, Lacy Campbell, Nate Parkes
animation/production
Jared Bohlken, Janelle Domek
sound design
George Hufnagl, Jason Knox,
Ali Cedroni
voiceover
Allison Latta